How was the Shake developed?

Habit partnered with TNO, a leading European independent research organization, to develop the Habit Challenge shake. TNO is a thought leader in Systems Biology and a pioneer of short-term metabolic testing. Beyond TNO, the scientific community also sees utility in metabolic challenges. They recognize that the fasting-to-fed state (i.e., before and after the challenge shake) transition is key to understanding the metabolic changes that occur in health states.1,2

Adding additional scientific support to short-term metabolic testing, Habit conducted clinical research validating our very own Habit Challenge Shake and the initial results were presented at the Experimental Biology meetings in April 2017. So, not only are the contents of our shake proprietary, but our shake is also on the cutting edge of science.

Additionally, there are more than 531 scientific papers supporting our personalized recommendations.  These papers substantiate the relationships between biomarkers measured, analyzed and self-reported, and the recommendations they inform (e.g., Habit Type, sour recommendations, pDRIs, flexibilities, sensitivities, etc).


  1. Stroeve et al., 2015, van Ommen B, van der Greef J, Ordovas JM, Daniel H. Phenotypic flexibility as key factor in the human nutrition and health relationship. Genes Nutr. 2014;9(5):423.
  2. BL Winters, JC Anthony, A Remensperger, A Boorsma, T van den Broek, KC Maki. Validation of a Macronutrient Mixed Challenge Beverage for Personalized Nutrition Applications using a Reduced Sampling Period. FASEB Journal. 2017 vol 31 (1) S1b289.
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